Synopsis & Detail
A positioning study establishes the creative and professional intentions for your book, explores who you readers are, uncovers which books and authors are strong “comparables,” and helps you determine the best specs and price for your book. It will also help you write an effective synopsis, uncover strong category and keyword strings, and much more. Doing this type of research before you launch your book is foundational to your success. Here’s what Kathy Meis, founder of Bublish, will cover in this session:
• What is a book positioning study?
• Why is it important to position your book and conduct a positioning study?
• Elements of a thorough book positioning study
• How and where to do research for your positioning study